Trailer - The Amazing Spider-Man

Director: Marc Webb
Starring: Andrew Garfield, Emma Stone, Martin Sheen
Production year: 2012

I feel very confused. Columbia pictures couldn't get things rolling for a Spider-Man 4; director Sam Raimi refused to work on the project, citing a lack of artistic integrity. So, instead, they have decided to start over. Garfield (The Social Network, Never Let Me Go) will play Peter Parker, and audiences will see a new approach at portraying this comic book legend. The trailer looks good and I'm interested, but isn't there some rule about remaking your own movie just ten years after the original?